Job details
Job Type
Full Time
Open Posts
1
Location
Timișoara, Romania
Details
We are seeking a talented and creative Newsletter Specialist to join our marketing team. In this role, you will create, manage, and optimize our email marketing campaigns to engage our audience and drive business growth. The ideal candidate will be familiar with AI-powered tools and modern marketing practices.
Required Skills
- Bachelor’s degree in Marketing, Communications, or a related field
- Proven experience in email marketing and newsletter management
- Strong understanding of email marketing best practices and industry trends
- Proficiency with email marketing platforms and tools (e.g., Mailchimp, Constant Contact, etc.)
- Excellent written and verbal communication skills
- Analytical mindset with the ability to interpret data and derive actionable insights
- Familiarity with HTML and CSS for email template customization is a plus
- AI literacy required – ability to leverage AI-assisted tools like Cursor AI for content creation, personalization, and workflow optimization
- Comfortable working in a modern vibe coding environment to streamline email campaigns and marketing automation
Responsibilities
Content Creation
- Develop engaging and relevant content for newsletters that align with the company’s brand and marketing objectives
- Collaborate with the content team, designers, and other stakeholders to ensure consistent messaging and branding
Campaign Management
- Plan, execute, and monitor end-to-end email marketing campaigns, ensuring timely delivery and a seamless user experience
- Segment subscriber lists based on various criteria to target specific audiences with personalized content
Design and Layout
- Work closely with the design team to create visually appealing and responsive email templates that enhance the overall user experience
- Optimize email layouts for various devices and email clients to ensure maximum accessibility
A/B Testing
- Implement A/B testing strategies to analyze and optimize subject lines, content, and design elements for improved engagement and conversion rates
Analytics and Reporting
- Monitor and analyze key performance metrics such as open rates, click-through rates, and conversion rates
- Provide regular reports and insights to the marketing team, identifying areas for improvement and proposing actionable recommendations
List Management
- Manage subscriber lists, ensuring data accuracy, cleanliness, and compliance with relevant data protection regulations
- Implement strategies to grow and retain the subscriber base
We Offer
- Competitive salary and benefits package
- Opportunities for growth and professional development
- Chance to work with AI-powered marketing tools and modern workflow practices
- Dynamic and collaborative work environment